MarketingSherpa, the website for the marketing research firm of the same name, has an interview with Susan Harrow, a PR agent who has trained and placed clients on “The Oprah Winfrey Show”. Tips include watching the show regularly and not selling a product but relating an issue to your product. While Oprah’s show is about as high-profile as you can get for the demographic segment it’s tailored for, these tips would be helpful for any entrepreneur who’s getting face-time in the media. Read the full interview here.
