Recommended Read: Microtrends
Posted in Book Reviews, Branding & Marketing, tagged marketing, pr, microtrend, book review, mark j. penn on May 14, 2008 | No Comments »
We’ve recently purchased for the library Microtrends: The Small Forces Behind Tomorrow’s Big Changes, a book that I had heard some buzz about from magazines and friends. Like a good librarian, I started reading it the moment we had it delivered (a quick aside: most librarians enter the profession because they get first crack at [...]
Michael Wick