I’ve been able to catch up on my blogs today, and wanted to put together some interesting, if topically disparate, posts that I came across:
Web 2.0 applications are coming, going, and denting companies’ reputations. See “Losing Face,” about how British Airways and Virgin Atlantic were dinged by their employee’s posts on Facebook, and then [...]
Archive for the ‘Branding & Marketing’ Category
Potpourri Friday
Posted in Aside from Business, Branding & Marketing, Business Ethics, Leadership, Politics, Principled Leadership, Women in Business, work-Life Balance on November 7, 2008 | Leave a Comment »
Best Buy and the Female Shopper
Posted in Branding & Marketing, Women in Business on November 3, 2008 | Leave a Comment »
In this past Sunday’s “On the Hotseat” segment of the Boston Globe business section, Julie Gilbert, a Senior VP of Best Buy, discusses the company’s initiative to find and market to the under-served of the electronics store: women.
Concerns over online advertising – malvertisement
Posted in Branding & Marketing on September 25, 2008 | Leave a Comment »
There’s a fascinating HBS working paper by Benjamin Edelman, “Securing Online Advertising: Rustlers and Sheriffs in the New Wild West”, which investigates the many types of malicious advertising on the internet–where a hacker will use advertising to install programs that track a user, cause popups, or create annoying toolbars. Some of the top online [...]
100 Best Global Brands
Posted in Branding & Marketing on September 24, 2008 | Leave a Comment »
Businessweek features its ranking of the 100 Best Global Brands this week. There’s all sorts of cool video, slideshows, and interactive tables. Don’t miss the great articles, such as this article about branding for millennial girls (women?), written by three millennials.
Creepy “Get Out the Vote” Ads
Posted in Branding & Marketing on September 24, 2008 | Leave a Comment »
With every presidential election cycle, voters (or consumers?) get their fill of candidate advertising. At the same time, other interested parties play up the election. This XX Factor, a blog from Slate.com, points out a pretty disturbing set of “get out the vote” ads from Declare Yourself.
Cities Marketed as Women-Friendly?
Posted in Branding & Marketing on September 10, 2008 | Leave a Comment »
This article is from last year’s USA Today but I thought it was a pretty interesting article about how cities are trying to design more women-friendly spaces. It’s a good quick read, available online here. The idea stretches beyond cities, to roadways, building construction, and public transportation. Is it possible that, sometime in the future, [...]
Personality Marketing
Posted in Branding & Marketing on July 31, 2008 | Leave a Comment »
Wired has an interesting article about Julia Allison, a person who has become famous for something that doesn’t come natural to many people–shameless self-promotion. As one of the nouveau “Internet Famous” Julia is, like Paris Hilton, famous for being famous. When first moving to NYC, she set a goal for herself to become [...]
50 Most Influential Women Bloggers
Posted in Branding & Marketing, Lists, Women in Business on July 23, 2008 | Leave a Comment »
Thanks to Paul Myers for forwarding me the link to NorthxEast’s “Fifty Most Influential ‘Female’ Bloggers”. The list runs the gamut of your standard blogging topics, such as politics, fashion, tech & programming, business, marketing, and personal lives. It’s a very interesting set of women bloggers that you’d do well to scroll through [...]
Branding and the Plus-Sized Child
Posted in Branding & Marketing on June 24, 2008 | Leave a Comment »
There’s an article in Businessweek online about how plus-sized clothing for children is increasing in demand but the big clothing manufacturers are not addressing the untapped market. The worry? Perhaps it may be that plus-sized clothing isn’t seen as cool, distracting from the brand. Check out the article here.
