Posted in Branding & Marketing on July 31, 2008 | No Comments »
Wired has an interesting article about Julia Allison, a person who has become famous for something that doesn’t come natural to many people–shameless self-promotion. As one of the nouveau “Internet Famous” Julia is, like Paris Hilton, famous for being famous. When first moving to NYC, she set a goal for herself to become [...]
Posted in Branding & Marketing, Lists, Women in Business on July 23, 2008 | No Comments »
Thanks to Paul Myers for forwarding me the link to NorthxEast’s “Fifty Most Influential ‘Female’ Bloggers”. The list runs the gamut of your standard blogging topics, such as politics, fashion, tech & programming, business, marketing, and personal lives. It’s a very interesting set of women bloggers that you’d do well to scroll through [...]
Posted in Branding & Marketing on June 24, 2008 | No Comments »
There’s an article in Businessweek online about how plus-sized clothing for children is increasing in demand but the big clothing manufacturers are not addressing the untapped market. The worry? Perhaps it may be that plus-sized clothing isn’t seen as cool, distracting from the brand. Check out the article here.
Posted in Branding & Marketing, Corporate Social Responsibility, Investing, Leadership on June 19, 2008 | No Comments »
Come to the library and check out The Wall Street Journal’s special Small Business Report. Read about small businesses struggles with rising energy prices, the downfall of Cold Stone Creamery, and other articles helpful to the small business entrepreneur. You can also read it online at the Wall Street Journal’s Small Business section [...]
Posted in Branding & Marketing, Employment-Related, Investing on June 18, 2008 | No Comments »
LinkedIn, the popular online business networking tool, recently received another round of venture funding, led by Bain Capital, which valued it at $1 billion. While this doesn’t make it the highest valued social networking site at present (Facebook holds this title, at $15 billion), the valuation does lead to some pretty high expectations. The FT [...]
Posted in Branding & Marketing, Lists on June 17, 2008 | 1 Comment »
I was pretty excited when I found that our SOM Library blog was named one of the “Top 100 Management and Leadership Blogs” by HR World. I started this blog as a pet project and am amazed that it’s come this far.
In the ranking, the blog is noted in the “Branding” category, which means that [...]
Posted in Branding & Marketing on June 6, 2008 | No Comments »
Thanks to Megha Bhutani for turning me on to these two articles about the increasing buying power of Hispanics and companies’ reaction to it. Megha described to me that she was reading this article from Valassis Marketing Solutions on this new demographic trend and withheld judgment until she came across this article in AdWeek about [...]
Posted in Book Reviews, Branding & Marketing, tagged marketing, pr, microtrend, book review, mark j. penn on May 14, 2008 | No Comments »
We’ve recently purchased for the library Microtrends: The Small Forces Behind Tomorrow’s Big Changes, a book that I had heard some buzz about from magazines and friends. Like a good librarian, I started reading it the moment we had it delivered (a quick aside: most librarians enter the profession because they get first crack at [...]
Posted in Branding & Marketing, tagged flogo, flogos, corporate, power, ballad, music, song, moonvertising, cashier, honor system, retail on May 7, 2008 | 1 Comment »
Have you seen the billboard for moonvertising on the Mass Pike near Fenway Park? While advertising on the moon has been outed as a hoax by a beer company, and the FAA has declared a ban on it, other types of sky advertising are here to stay (think blimps, cloud-writers, and spotlights). So what’s the [...]
Posted in Branding & Marketing, International, tagged brand, branding, fortune, mcdonald's, pictorial, picture, products on May 6, 2008 | No Comments »
Want to see how McDonald’s brands its products for different countries? Check out this beautiful pictorial from Fortune Magazine. Why doesn’t the US have pastries like they do in Germany?
Michael Wick